Promotion tool

AWeber lists and Maxlead offers

AWeber is an email product built around lists. Publishers use it to collect subscribers and to send those subscribers a message or a short sequence. It is a separate company and a separate login. Maxlead does not own AWeber, and AWeber does not own Maxlead. The list is yours to maintain. The offer is something you may mail only when the offer says email is allowed.

Maxlead is a CPA performance network that has operated since 2015. You work from a publisher account. After that account is approved, public offers are available. Other offers stay closed until you apply and an admin approves the request. The tracking link on the offer already carries your publisher id. You add s1 through s8 for the list, the message, and the test. Those sub IDs return on the conversion report and the performance report. A global postback covers the account. An offer postback covers one campaign. The dashboard shows clicks, conversions, earnings, EPC, and CVR. Approved earnings are paid every week. Pending conversions wait. Rejected conversions are not paid.

AWeber will not do that accounting for you. It can tell you that a message was sent and that a link was clicked inside its own stats. The payable event is the approved conversion on Maxlead. Until you connect the two with a tracking link, and with a postback if you also use a tracker, you are looking at mail activity, not at earnings.

The same rule: email has to be allowed

Start on the offer, not in the list. Read the allowed sources. If email is absent, or if it is banned, you do not mail that offer. It does not matter how warm the list feels, how long you have held the addresses, or how closely the topic matches. A relevant list sent to a forbidden source is still forbidden traffic. Ask the account manager when the wording is unclear. Bring the offer name and the country of the list. Wait for the answer before you schedule the send.

If email is allowed, check the rest of the card. The country list has to cover the people you will actually reach. The action has to be something you can explain in a message without inventing a benefit. Claims the advertiser restricted stay restricted in the subject line, the body, and the button. A public offer can be used once your account is approved and the source matches. A closed offer needs an approved request first. Do not borrow another publisher’s link. Your publisher id is what makes the click yours.

International campaigns are part of the network, which is not the same as “mail the world.” Segment the list to the countries on the offer. A single worldwide broadcast that includes blocked countries trains you to misread the result: some of the clicks were never eligible, and a rejection later looks like a copy problem when it was a geography problem.

One list, one offer test

The test that you can read is small on purpose. One list. One offer. One primary message. You are trying to learn whether this list, mailed under the rules, produces an approved conversion on this offer. You are not trying to discover a winner among five offers, three sequences, and two tone of voice changes sent on the same afternoon. That pile cannot be interpreted, even with perfect tracking, because too many things moved at once.

Pick the list that already matches the topic. If you have several lists, do not merge them for the test. Merging hides which audience clicked. Choose the one you can describe without a footnote, and leave the others untouched until this test has a status. If the list is new and tiny, the test may not reach a conversion. That is still a result you can accept. It is not a reason to pour in purchased names so the chart looks busier.

During the test, point every link in that message at the same offer. A postscript that sneaks in a second campaign splits the click and spoils the read. Follow-ups, if you send them, should stay on the same offer until you have looked at the first message. Give each follow-up its own sub ID so a second email is not mistaken for the first. When the test is over, you can choose a different offer for a later week. You do not rotate offers inside the test window and then ask the report which one “felt” better.

Write the hypothesis in a sentence before you send. “This list, which opted in for household tips, will click an honest note about one quote form and some of those clicks will be approved.” If you cannot say who opted in and what action they will take, you are not ready to mail. The sentence is also what you show the account manager if the fit is close.

The list has to be a real list

A real list is people who asked you to email them. Keep the proof of that ask in whatever form you use: a form on a page you control, a checkbox that was clear, a record of the date. Remove bounces. Remove unsubscribes immediately. Stop mailing inactive addresses that have ignored you for a long time, or segment them away from a CPA test so they do not dominate the complaint rate. Hygiene is part of the test. A filthy list does not measure the offer. It measures the damage.

Do not buy junk lists, rent a surprise blast, or upload scraped addresses into AWeber and call it your audience. Those people did not join your list. Bought data bounces, gets marked as spam, and creates clicks the advertiser can reject. If the offer forbids purchased traffic, this violates the offer. If the offer never mentions it, still do not do it. There is no version of a junk file that becomes clean because it was imported into a respected email product. The product does not interview the names.

This page is not legal advice. Consent and identification rules depend on where you and your readers are. An unsubscribe link has to work. The from-name has to be you, not a costume. Offer permission is the first filter. The law is the second. Passing one does not waive the other.

Put the tracking link in the message

The button and the text link go to the tracking link on Maxlead. They do not go to the advertiser page, the preview, or a dead URL left over from a template. If AWeber wraps links so it can count the click, check the wrapped address. After the wrap, the visitor still has to hit Maxlead with your publisher id and the sub IDs for this test. Mail yourself first. Click. Confirm the hit in Activity. If the sub IDs were stripped by a redirect you did not intend, fix that before the list sees the message.

Label the link in a way you will still understand next week. Use s1 for email, s2 for the list name, s3 for the message name, and s4 for the step if a short sequence is part of the same offer test. A new subject line on a new day is a new s3. Do not reuse the sub ID just because the offer stayed the same. The offer is one variable. The message is another. The report can only separate them if you did.

Say the action in plain language. One offer, one next step, no fake deadline, no claim that the reader has been selected for a payout. The payout, if it comes, is yours, and only after approval. The reader is deciding whether to complete the action the page asks for. Match the landing page. A clever subject that opens a unrelated form is how you buy a click and lose the approval.

Postback and the weekly approved payout

Set the postback before you need it, not after a conversion surprises you. On Maxlead, a global postback covers every offer unless an offer has its own URL. Use an offer postback when this email test should report to a different place than the rest of the account. The postback is sent when a conversion is approved or rejected. A pending conversion does not send one. Place the tokens you need: the click id, the payout, the status, the offer, and sub1 through sub8. Those sub tokens are the s1 through s8 values from the link in the mail.

Point the postback at a tracker you control, if you use one. Do not assume AWeber is that tracker. The email product counts its own clicks. The network records the conversion. If you have not built a specific endpoint that posts into the list tool, leave the list tool out of the postback URL. You can still read everything you need on the Maxlead performance report, grouped by the list and the message sub IDs. That report is the one that lines up with the payout.

The weekly payout pays approved earnings only, at the rate written on the offer. Look at the message sub ID and ask a narrow question: were there clicks, were there conversions, and were those conversions approved? Earnings on that row are the approved amount. EPC is earnings per click for your traffic. CVR is approved conversions divided by clicks. Opens in AWeber are not in that formula. Clicks that never reached the tracking link are not in it either.

Do not schedule the next offer because a pending balance looked encouraging. Wait until status is settled. A rejection on the email sub ID means stop and reread the rules before you write a warmer follow-up. A follow-up cannot rescue a source the offer does not allow, and it cannot turn a junk segment into a clean one. Scale only by mailing another clean segment of the same list, or the next honest message, after the first row makes sense. Compare approved earnings with what the send actually cost you. The network does not store your email bill.

How a sequence stays readable

A sequence is allowed only as a series of messages about the one offer under test. Message one introduces the action. Message two answers a real question. Message three stops if the first two already failed approval, or if complaints rose. Each step has its own s3 or s4. You read them as separate rows, not as a blended “automation won” total. If step two creates all the approvals, you know where to spend attention. If step one creates all the complaints, you do not keep automating it.

Do not enroll the same person in two offer tests at once. They will click whichever button is closest, and you will credit the wrong campaign. Finish the first test, including the pending window you need in order to trust the status. Then, if you still have permission and the list is healthy, start a second test with new sub IDs. The account manager would rather see one finished campaign than a chart of overlapping automations.

Keep the from-name, the list, and the offer in one note next to the tracking link. When a conversion arrives with those sub IDs, you should be able to open the exact message. When a rejection arrives, you should be able to open the same message and see the claim that went too far. That is the value of one list and one offer. The paper trail is short.

A practical order of work

Open the offer on Maxlead. Confirm email is allowed, the countries match the list, and you are approved to run it. Choose one clean list you built yourself. Do not import a purchased file. Write one message, or a short sequence that stays on that same offer. Place the tracking link with sub IDs for the source, the list, and the message. Send yourself a test and find the click. Set the postback if a tracker should hear about approved and rejected conversions. Mail the list. Read EPC and CVR on your account. Collect the weekly payout of approved earnings, and leave the next offer alone until this one has a status you can explain.

AWeber can store the list and send the mail. It cannot waive the email rule, approve a closed offer, or calculate your EPC. That work sits on Maxlead, on a tracking link that carries your publisher id and s1 through s8, and on a payout that counts approved conversions only.